As we are available to diverse users around the world, our brands have also grown. Here we define a comprehensive design system that maintains the core elements of our brand.
Ideally, the logomark or symbol should always exist in one recognized color for maximum consistency and user recognition. Our Shorter logo color is #EF814E. Logo variations are also alternatives that enable credit and identity to remain strong while also allowing the logo to be used on multiple background types.
The logo safe area is the amount of clearing space that surrounds the logo from its nearest edge at all times. To maintain impact and avoid competition from other visual elements, allow for sufficient space surrounding the logo.
The Shorter logo, wordmark, and symbol are essential expressions of our brand identity. They have each been carefully designed and constructed to achieve visual harmony and should never be altered, modified, or redrawn. Because these elements are such recognizable and highly visible brand assets, it is vital that they are always applied consistently.
These simple rules will help you use our logo, wordmark, and symbol to deliver the Shorter brand effectively.
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If you have any further questions about our brand elements, please drop us a line here.